For bands, Youtube is one of the great mysteries of the music industry. It’s a sort of white whale that has so rarely been properly taken advantage and which seems to bee by and large ignored, misused or not appropriately respected for the potential it brings to the table. When it comes down to it …
So here’s a big one that we had some good discussions about in Bacons Bits episodes and podcasts, Bandcamp. For the uninitiated, (And you really should be initiated at this point!) Bandcamp is an in browser streaming service used by everyone from unsigned artists to some pretty big independent labels who have major distribution. What …
Your band needs a producer, straight up. I’m not trying to be an asshole here and I understand that you have all the equipment to make a good sounding record yourself, but that’s not what you are really lacking. So many bands have been able to craft great sounding work from their home studios, the …
So I have this serious deep set fear that over the last eighteen months or so I have become viewed as much more of an ‘industry guy.’ Now that’s totally valid and honestly true, that being said, it is also very important to me personally to not divorce this sense of professionalism from a continued …
Here’s a big secret that has been lying right underneath peoples noses for some time now – CD’s are actually a big seller. Not only are they a big seller but they are in many ways doing better than ever before, especially for live bands. They represent a huge chunk of sales for a lot …
Prepare yourself for a big one kiddos. I’ve been watching videos and reading books about this, so hopefully this article is at least halfway coherent. This is one of the most important marketing secrets for your band. This is something that I have been planning to implement more directly in my own marketing in the …
Russel Brunson, in his book Expert Secrets constantly is writing about how you need to break your potential buyers of their old beliefs and instead guide them towards a new set of beliefs that will get them wanting to buy your product. Now this might seem a bit high concept for local bands, but I …
Dropping the ball happens. It sucks that it happens but it does. That’s just how things are in a culture where we get hundreds of emails a day and are constantly bombarded by social media. It’s super easy to have an email slip through the cracks and you don’t want that. You want to be …
One of the most important aspects of branding and one of the most important things that you can do to tie into your bands brand is to be larger than life. This is an extremely hard one because it’s another one of those things which is going to make you see really pretentious and arrogant, …
