Who We Are
Dropout Media was founded back in 2015 when Matt Bacon found himself as a recently unemployed 19 year old college dropout living in Brooklyn. However – some of the clients from his previous PR gig continued to want his advice. So he gave it to them. From there he was able to cultivate a career for himself as a music marketing expert. This lead to opportunities with a range of acts, from Apocalyptica to Killswitch Engage by way of Whitechapel, JPEGMafia, Lucy Dacus and Neurosis. With a focus on scaling DIY ethics and growing within the community Dropout Media quickly made a name as a go to for music marketing.
In 2018 Matt Bacon started his #BaconsBits video series which rapidly became his claim to music marketing fame. These minute long band advice videos initially created for Instagram and then TikTok, Facebook and Threads formed the backbone of the ‘Matt Bacon Content Extravaganza’ which has grown to include blog posts, radio shows, podcasts, live stream Q & A’s and keynote speeches. This dedication to content creation is essentially the advertising branch of Dropout Media and the core lessons Matt has learned in creating content at scale are ones he applies to bands marketing strategies every day.
With no intention of slowing down, Dropout Media is dedicated to embracing top tier clients. The focus remains on the simple fact that a rising tide lifts all ships. Helping a local band put together their first ad campaign is just as much a key as working with a major independent label on digital marketing strategy. Having recently doubled down on their focus on digital marketing and artist development, Dropout Media is preparing to elevate the dialog around the brand once more.
Artists we’ve worked with include:
- boygenius
- Cannibal Corpse
- Killswitch Engage
- Neurosis
- Escuela Grind
- Capra
- Ingested
- Ministry
- Whitechapel
- Apocalyptica
Matt Bacon
Owner, Marketer & Manager
Cigar chomping Matt Bacon is a consultant, A&R man, and journalist specializing in the world of heavy metal. Matt has worked with everyone from pop icons like boygenius and Mitski to death metal legends like Cannibal Corpse by way of 90’s masters They Might Be Giants. In 2015 he formed Dropout Media in order to better support the artists he loves. Since 2018 he has used his daily Instagram video series ‘Bacons Bits,’ to give bands advice in an easily digestible way. With countless tours booked, records released, and deals signed, he loves every minute of it.