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Supply And Demand In The Music Biz

So here’s the big issue, the one that no one seems to really want to address but which is the fundamental problem of the music industry and the fundamental reason why so many of you are simply not going to go anywhere as hard as you might try and as

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Why Your Band Needs A Producer

Your band needs a producer, straight up. I’m not trying to be an asshole here and I understand that you have all the equipment to make a good sounding record yourself, but that’s not what you are really lacking. So many bands have been able to craft great sounding work

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Merch On Demand Is The Future

So when people ask me about the future of the music industry, something that probably happens more than it should, I often talk about the streamlining of the business.How approaches are being stripped down, brought back to the basics and made more efficient. These are the things that facilitate growth

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Crafting an US vs THEM Mentality For Your Band

Prepare yourself for a big one kiddos. I’ve been watching videos and reading books about this, so hopefully this article is at least halfway coherent. This is one of the most important marketing secrets for your band. This is something that I have been planning to implement more directly in

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How To Launch Your New Band

I literally can’t believe that I haven’t written an article about this before, so here we go. So let’s say you’ve got a new band and you’re trying to get launched. I wanted to look at some of the key things that you need to be doing if you’re trying

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Why You Need To Be Larger Than Life

One of the most important aspects of branding and one of the most important things that you can do to tie into your bands brand is to be larger than life. This is an extremely hard one because it’s another one of those things which is going to make you

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Conversations As Social Media Currency

Conversations are our currency in the social media age. I know that sounds silly, but that is where we are at. In many ways conversations have always been the currency of our people. Think about it, even at shows decades ago how did you find out about bands? It wasn’t

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Finding Blogs In Your Niche

So if PR is so hard – how do you get blogs to write about you? It’s just a question of reaching out to the right people. One of the fascinating sides of the music industry is how many niche blogs here are. Not only are there, for example, thrash

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