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Supply And Demand In The Music Biz

So here’s the big issue, the one that no one seems to really want to address but which is the fundamental problem of the music industry and the fundamental reason why so many of you are simply not going to go anywhere as hard as you might try and as

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How To Get Signed

The Best Way To Get Your Band Signed Here’s a big one where I think a lot of groups really fall down. You need to be judicious when you are targeting labels and make a concentrated effort on specific folks in order to actually get signed. No one really gets discovered

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A Rant On Community Awareness

So here’s one that I think not a lot of people want to hear simply because it requires a lot of work and emotional labor, and this is the value of community awareness. I’m not just talking about why it matters that you know the other bands in your scene

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5 HUGE Mistakes Unsigned Bands Make

This is gonna be a rager with a lot of ranting and yes it was inspired by conversations about specific bands. A lot of the things I am going to list here are going to seem punishingly obvious, but apparently they are not. These aren’t unique issues either. That’s why

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On Dropping The Ball

Dropping the ball happens. It sucks that it happens but it does. That’s just how things are in a culture where we get hundreds of emails a day and are constantly bombarded by social media. It’s super easy to have an email slip through the cracks and you don’t want

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How To Launch Your New Band

I literally can’t believe that I haven’t written an article about this before, so here we go. So let’s say you’ve got a new band and you’re trying to get launched. I wanted to look at some of the key things that you need to be doing if you’re trying

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Why You Need To Be Larger Than Life

One of the most important aspects of branding and one of the most important things that you can do to tie into your bands brand is to be larger than life. This is an extremely hard one because it’s another one of those things which is going to make you

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Conversations As Social Media Currency

Conversations are our currency in the social media age. I know that sounds silly, but that is where we are at. In many ways conversations have always been the currency of our people. Think about it, even at shows decades ago how did you find out about bands? It wasn’t

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The Market is the Market is the Market

Here’s a harsh truth that not a lot of people want to hear and which will drive us all crazy if we really think about it. No matter what you do with your music, if you are not catering to what the market wants at a given point then you

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Myths Of Rock And Roll That Make Me Physically Angry

There are these weird foundational myths that seem to define rock and roll and are a huge part of the grand delusion of rock music. Boston’s classic, Rock & Roll Band is a prime example this. It seems to suggest the band went from nowhere to the top of the

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