So when people ask me about the future of the music industry, something that probably happens more than it should, I often talk about the streamlining of the business.How approaches are being stripped down, brought back to the basics and made more efficient. These are the things that facilitate growth
Prepare yourself for a big one kiddos. I’ve been watching videos and reading books about this, so hopefully this article is at least halfway coherent. This is one of the most important marketing secrets for your band. This is something that I have been planning to implement more directly in
One of the most important aspects of branding and one of the most important things that you can do to tie into your bands brand is to be larger than life. This is an extremely hard one because it’s another one of those things which is going to make you
Here’s a big one that I think a lot of people only associate with larger bands but is essential for smaller bands to be able to succeed: creating a universe around your band. Look around you some of the biggest brands going right now have built their entire schtick about
Conversations are our currency in the social media age. I know that sounds silly, but that is where we are at. In many ways conversations have always been the currency of our people. Think about it, even at shows decades ago how did you find out about bands? It wasn’t
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