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music industry

Supply And Demand In The Music Biz

So here’s the big issue, the one that no one seems to really want to address but which is the fundamental problem of the music industry and the fundamental reason why so many of you are simply not going to go anywhere as hard as you might try and as

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How To Get Signed

The Best Way To Get Your Band Signed Here’s a big one where I think a lot of groups really fall down. You need to be judicious when you are targeting labels and make a concentrated effort on specific folks in order to actually get signed. No one really gets discovered

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Why Your Band Needs A Producer

Your band needs a producer, straight up. I’m not trying to be an asshole here and I understand that you have all the equipment to make a good sounding record yourself, but that’s not what you are really lacking. So many bands have been able to craft great sounding work

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On The Threatin Thing

So, this Threatin thing. It’s been dominating headlines, even for normies. That’s a really big deal for any sort of heavy band to pull off, regardless of if they are on the more pop metal side of the spectrum or not. It’s led to a really interesting series of conundrums

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Optimizing Your PR Results

So here’s one that I see a lot of people not understanding when they invest in PR. The best results are reliant on you. This is completely separate from needing to hire a person, which you should do because y’know, they know everyone, but there is a move to be

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Merch On Demand Is The Future

So when people ask me about the future of the music industry, something that probably happens more than it should, I often talk about the streamlining of the business.How approaches are being stripped down, brought back to the basics and made more efficient. These are the things that facilitate growth

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Perhaps the most direct financial benefit that you can find in the music business is having good art. I know that sounds crazy. I know that a lot of you reading this will talk about how different pedals, guitars or amps might make you sound better. How you think that

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A Rant On Community Awareness

So here’s one that I think not a lot of people want to hear simply because it requires a lot of work and emotional labor, and this is the value of community awareness. I’m not just talking about why it matters that you know the other bands in your scene

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5 HUGE Mistakes Unsigned Bands Make

This is gonna be a rager with a lot of ranting and yes it was inspired by conversations about specific bands. A lot of the things I am going to list here are going to seem punishingly obvious, but apparently they are not. These aren’t unique issues either. That’s why

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Crafting an US vs THEM Mentality For Your Band

Prepare yourself for a big one kiddos. I’ve been watching videos and reading books about this, so hopefully this article is at least halfway coherent. This is one of the most important marketing secrets for your band. This is something that I have been planning to implement more directly in

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