DROPOUT

ARTICLES

marketing

Perhaps the most direct financial benefit that you can find in the music business is having good art. I know that sounds crazy. I know that a lot of you reading this will talk about how different pedals, guitars or amps might make you sound better. How you think that

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A Rant On Community Awareness

So here’s one that I think not a lot of people want to hear simply because it requires a lot of work and emotional labor, and this is the value of community awareness. I’m not just talking about why it matters that you know the other bands in your scene

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5 HUGE Mistakes Unsigned Bands Make

This is gonna be a rager with a lot of ranting and yes it was inspired by conversations about specific bands. A lot of the things I am going to list here are going to seem punishingly obvious, but apparently they are not. These aren’t unique issues either. That’s why

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Crafting an US vs THEM Mentality For Your Band

Prepare yourself for a big one kiddos. I’ve been watching videos and reading books about this, so hopefully this article is at least halfway coherent. This is one of the most important marketing secrets for your band. This is something that I have been planning to implement more directly in

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On Dropping The Ball

Dropping the ball happens. It sucks that it happens but it does. That’s just how things are in a culture where we get hundreds of emails a day and are constantly bombarded by social media. It’s super easy to have an email slip through the cracks and you don’t want

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How To Launch Your New Band

I literally can’t believe that I haven’t written an article about this before, so here we go. So let’s say you’ve got a new band and you’re trying to get launched. I wanted to look at some of the key things that you need to be doing if you’re trying

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Why You Need To Be Larger Than Life

One of the most important aspects of branding and one of the most important things that you can do to tie into your bands brand is to be larger than life. This is an extremely hard one because it’s another one of those things which is going to make you

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Building The Universe Around Your Band

Here’s a big one that I think a lot of people only associate with larger bands but is essential for smaller bands to be able to succeed: creating a universe around your band. Look around you some of the biggest brands going right now have built their entire schtick about

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How Music Journalism Can Grow Your Bands Career

A lot of bands hit me up and will ask, “Matt. I totally agree with what you are saying about the need to contribute to your scene, but how do I do that in a way that isn’t corny?” And this is a great question. It’s important not to look

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