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How Music History Can Help Your Band

Music history has seemingly become something of a poopooed expertise in the world of underground music, when in fact it remains one of the most important things you can study if you want to be able to improve your network and be able to help grow your brand in a

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Youtube And Your Band

For bands, Youtube is one of the great mysteries of the music industry. It’s a sort of white whale that has so rarely been properly taken advantage and which seems to bee by and large ignored, misused or not appropriately respected for the potential it brings to the table. When

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How To Get Signed

The Best Way To Get Your Band Signed Here’s a big one where I think a lot of groups really fall down. You need to be judicious when you are targeting labels and make a concentrated effort on specific folks in order to actually get signed. No one really gets discovered

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EOTY Lists And You

So this is a weird one – and on a topic that has a lot more influence than I thin that any of us care to admit, and that’s year end lists and our relationship to them as listeners, fans and bands. This is one of my favorite times of

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Merch On Demand Is The Future

So when people ask me about the future of the music industry, something that probably happens more than it should, I often talk about the streamlining of the business.How approaches are being stripped down, brought back to the basics and made more efficient. These are the things that facilitate growth

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Crafting an US vs THEM Mentality For Your Band

Prepare yourself for a big one kiddos. I’ve been watching videos and reading books about this, so hopefully this article is at least halfway coherent. This is one of the most important marketing secrets for your band. This is something that I have been planning to implement more directly in

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Finding Blogs In Your Niche

So if PR is so hard – how do you get blogs to write about you? It’s just a question of reaching out to the right people. One of the fascinating sides of the music industry is how many niche blogs here are. Not only are there, for example, thrash

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Why Social Media Is Important

If you’re reading this blog post then you’re probably somehow tied in with the music industry, brands, bands, labels and what have you. Cool. I get it. It’s weird. For some reason though people are starting to care about your band and you are starting to get a sense of

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