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How Music History Can Help Your Band

Music history has seemingly become something of a poopooed expertise in the world of underground music, when in fact it remains one of the most important things you can study if you want to be able to improve your network and be able to help grow your brand in a

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Youtube And Your Band

For bands, Youtube is one of the great mysteries of the music industry. It’s a sort of white whale that has so rarely been properly taken advantage and which seems to bee by and large ignored, misused or not appropriately respected for the potential it brings to the table. When

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How To Get Signed

The Best Way To Get Your Band Signed Here’s a big one where I think a lot of groups really fall down. You need to be judicious when you are targeting labels and make a concentrated effort on specific folks in order to actually get signed. No one really gets discovered

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Why Your Band Needs A Producer

Your band needs a producer, straight up. I’m not trying to be an asshole here and I understand that you have all the equipment to make a good sounding record yourself, but that’s not what you are really lacking. So many bands have been able to craft great sounding work

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EOTY Lists And You

So this is a weird one – and on a topic that has a lot more influence than I thin that any of us care to admit, and that’s year end lists and our relationship to them as listeners, fans and bands. This is one of my favorite times of

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Optimizing Your PR Results

So here’s one that I see a lot of people not understanding when they invest in PR. The best results are reliant on you. This is completely separate from needing to hire a person, which you should do because y’know, they know everyone, but there is a move to be

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Merch On Demand Is The Future

So when people ask me about the future of the music industry, something that probably happens more than it should, I often talk about the streamlining of the business.How approaches are being stripped down, brought back to the basics and made more efficient. These are the things that facilitate growth

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Perhaps the most direct financial benefit that you can find in the music business is having good art. I know that sounds crazy. I know that a lot of you reading this will talk about how different pedals, guitars or amps might make you sound better. How you think that

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A Rant On Community Awareness

So here’s one that I think not a lot of people want to hear simply because it requires a lot of work and emotional labor, and this is the value of community awareness. I’m not just talking about why it matters that you know the other bands in your scene

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Why You Can’t Build A Brand On One Platform

So here’s a big one that I see a lot of bands starting to realize as the death knell of Facebook starts to really sound and Instagram begins to take over. The thing is, with a lot of those bands, they slept on Instagram. They didn’t strike while the iron

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