Here’s a big one that I think a lot of people only associate with larger bands but is essential for smaller bands to be able to succeed: creating a universe around your band. Look around you some of the biggest brands going right now have built their entire schtick about creating an overarching world for …
A lot of bands hit me up and will ask, “Matt. I totally agree with what you are saying about the need to contribute to your scene, but how do I do that in a way that isn’t corny?” And this is a great question. It’s important not to look corny and it’s important to …
I know that with this article series I frequently talk about how you need to do things that involve spending money. It may sound and start to feel like I believe that you need to be spending money on everything as a band. I actually don’t believe that at all, my own life has been …
Here’s a harsh truth that not a lot of people want to hear and which will drive us all crazy if we really think about it. No matter what you do with your music, if you are not catering to what the market wants at a given point then you are screwed. The market is …
So here’s a big one that I see a lot of bands starting to realize as the death knell of Facebook starts to really sound and Instagram begins to take over. The thing is, with a lot of those bands, they slept on Instagram. They didn’t strike while the iron was hot and soon the …
There are these weird foundational myths that seem to define rock and roll and are a huge part of the grand delusion of rock music. Boston’s classic, Rock & Roll Band is a prime example this. It seems to suggest the band went from nowhere to the top of the charts because they signed a …
Myths Of Rock And Roll That Make Me Physically Angry Read More »
So if PR is so hard – how do you get blogs to write about you? It’s just a question of reaching out to the right people. One of the fascinating sides of the music industry is how many niche blogs here are. Not only are there, for example, thrash metal blogs, but there are …
I made a post over at the IMP blog a few days ago about how you need to give your fans a broad variety of ways to pay for your stuff. However I did not talk about the flip side of the coin – giving your fans a broad variety of things to pay for. …
Going Beyond The Merch Table – Income Generation For DIY Bands Read More »
If you’re reading this blog post then you’re probably somehow tied in with the music industry, brands, bands, labels and what have you. Cool. I get it. It’s weird. For some reason though people are starting to care about your band and you are starting to get a sense of how to move forward in …
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