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Why You Can’t Build A Brand On One Platform

Leave a Comment / Uncategorized / By Matt

So here’s a big one that I see a lot of bands starting to realize as the death knell of Facebook starts to really sound and Instagram begins to take over. The thing is, with a lot of those bands, they slept on Instagram. They didn’t strike while the iron was hot and soon the …

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Myths Of Rock And Roll That Make Me Physically Angry

Leave a Comment / Uncategorized / By Matt

There are these weird foundational myths that seem to define rock and roll and are a huge part of the grand delusion of rock music. Boston’s classic, Rock & Roll Band is a prime example this. It seems to suggest the band went from nowhere to the top of the charts because they signed a …

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Finding Blogs In Your Niche

9 Comments / Uncategorized / By Matt

So if PR is so hard – how do you get blogs to write about you? It’s just a question of reaching out to the right people. One of the fascinating sides of the music industry is how many niche blogs here are. Not only are there, for example, thrash metal blogs, but there are …

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Going Beyond The Merch Table – Income Generation For DIY Bands

Leave a Comment / Uncategorized / By Matt

I made a post over at the IMP blog a few days ago about how you need to give your fans a broad variety of ways to pay for your stuff. However I did not talk about the flip side of the coin – giving your fans a broad variety of things to pay for. …

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Why Social Media Is Important

Leave a Comment / Uncategorized / By Matt

If you’re reading this blog post then you’re probably somehow tied in with the music industry, brands, bands, labels and what have you. Cool. I get it. It’s weird. For some reason though people are starting to care about your band and you are starting to get a sense of how to move forward in …

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Leave a Comment / Uncategorized / By admin

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