On Dropping The Ball

Dropping the ball happens. It sucks that it happens but it does. That’s just how things are in a culture where we get hundreds of emails a day and are constantly bombarded by social media. It’s super easy to have an email slip through the cracks and you don’t want

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How To Launch Your New Band

I literally can’t believe that I haven’t written an article about this before, so here we go. So let’s say you’ve got a new band and you’re trying to get launched. I wanted to look at some of the key things that you need to be doing if you’re trying

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Why You Need To Be Larger Than Life

One of the most important aspects of branding and one of the most important things that you can do to tie into your bands brand is to be larger than life. This is an extremely hard one because it’s another one of those things which is going to make you

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Building The Universe Around Your Band

Here’s a big one that I think a lot of people only associate with larger bands but is essential for smaller bands to be able to succeed: creating a universe around your band. Look around you some of the biggest brands going right now have built their entire schtick about

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How Music Journalism Can Grow Your Bands Career

A lot of bands hit me up and will ask, “Matt. I totally agree with what you are saying about the need to contribute to your scene, but how do I do that in a way that isn’t corny?” And this is a great question. It’s important not to look

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Conversations As Social Media Currency

Conversations are our currency in the social media age. I know that sounds silly, but that is where we are at. In many ways conversations have always been the currency of our people. Think about it, even at shows decades ago how did you find out about bands? It wasn’t

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Doing It All Yourself, You Can

I know that with this article series I frequently talk about how you need to do things that involve spending money. It may sound and start to feel like I believe that you need to be spending money on everything as a band. I actually don’t believe that at all,

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Video Content Marketing And you

So yeah, you probably know this, but video is king. Not only is video king but if you’re not pushing video on a regular basis you’re basically wasting your time. Just create a simple live video with your band on Facebook. Seriously do it and then go check how many

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The Market is the Market is the Market

Here’s a harsh truth that not a lot of people want to hear and which will drive us all crazy if we really think about it. No matter what you do with your music, if you are not catering to what the market wants at a given point then you

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