So, this Threatin thing. It’s been dominating headlines, even for normies. That’s a really big deal for any sort of heavy band to pull off, regardless of if they are on the more pop metal side of the spectrum or not. It’s led to a really interesting series of conundrums that leave me full of …
So I have this serious deep set fear that over the last eighteen months or so I have become viewed as much more of an ‘industry guy.’ Now that’s totally valid and honestly true, that being said, it is also very important to me personally to not divorce this sense of professionalism from a continued …
Here’s a big secret that has been lying right underneath peoples noses for some time now – CD’s are actually a big seller. Not only are they a big seller but they are in many ways doing better than ever before, especially for live bands. They represent a huge chunk of sales for a lot …
So here’s one that I see a lot of people not understanding when they invest in PR. The best results are reliant on you. This is completely separate from needing to hire a person, which you should do because y’know, they know everyone, but there is a move to be made once you start to …
So when people ask me about the future of the music industry, something that probably happens more than it should, I often talk about the streamlining of the business.How approaches are being stripped down, brought back to the basics and made more efficient. These are the things that facilitate growth and which encourage people to …
So here’s one that I think not a lot of people want to hear simply because it requires a lot of work and emotional labor, and this is the value of community awareness. I’m not just talking about why it matters that you know the other bands in your scene and become friends with them, …
This is gonna be a rager with a lot of ranting and yes it was inspired by conversations about specific bands. A lot of the things I am going to list here are going to seem punishingly obvious, but apparently they are not. These aren’t unique issues either. That’s why this is not going to …
Prepare yourself for a big one kiddos. I’ve been watching videos and reading books about this, so hopefully this article is at least halfway coherent. This is one of the most important marketing secrets for your band. This is something that I have been planning to implement more directly in my own marketing in the …
Russel Brunson, in his book Expert Secrets constantly is writing about how you need to break your potential buyers of their old beliefs and instead guide them towards a new set of beliefs that will get them wanting to buy your product. Now this might seem a bit high concept for local bands, but I …
